Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your Google listing. You have a real dedicated solar PV page, real component brand logos for Trina and Huawei, and four named client testimonials on the homepage. None of that shows up in what Google actually sends you traffic for: all 13 tracked searches are about heat pumps, green mortgages and the SEAI one-stop-shop scheme, and none of them converts into a visit. It's all detailed below, with what to do about each one.
13 searches are tracked for greenrefits.ie, up 30% on last month, real and growing momentum. Every one of them is about SEAI grants, the one-stop-shop retrofit scheme, or green mortgages. Not one names solar, despite a real dedicated solar PV page and a real Huawei optimiser page existing on the site today.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| green rate mortgage | 1,900 | 63rd. Your single largest tracked search, and it's not about solar. | 63rd |
| one stop shop | 880 | 50th. | 50th |
| seai heat pump grant | 480 | 57th, from your grants page. | 57th |
| solar panels for home | n/a | Not tracked. Your own dedicated solar PV page isn't ranking for any solar search. | Absent |
This is real, growing content, just aimed entirely away from solar. Your solar PV and ground-mount pages exist and read well. Google currently has no reason to show either of them for anyone searching for solar.
This is not a design problem. Real Trina and Huawei component logos, real named client testimonials, real case-study pages are all there already. What's missing is aim on the solar side specifically: pages and a listing that name solar the way the rest of the site names grants and mortgages. This is steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
3,260 people a month searching for green mortgages, one-stop-shop and heat pump grants.
Visits already arriving from those exact searches today: 0.
None of it is a solar search, despite a real dedicated solar page existing.
The site is already growing 30% month on month in a market adjacent to solar. That's real momentum to redirect, not something to build from zero. You know your close rate on solar enquiries and what a job is worth. That's the sum worth doing on your side.
Keyword growth like this doesn't wait for the solar side to catch up on its own. The longer solar stays unaimed while retrofit content keeps compounding, the further behind it falls relative to the rest of the site.